

My Recommended Book List for Online Business Launchers
It may seem overly dramatic to say that the books below have changed my life. But in my case, they truly have. For those of you who don't...


Don't dazzle customers, help them.
If you sell something, you make a customer today; if you help someone, you make a customer for life. I call this Youtility. Not...


Trust Customer's Intent = Permission Marketing
The goal [of permission marketing] is to motivate the consumer to give more and more permission over time. Over time, the marketer uses...